October 23, 2013

Club Mahindra has got a new brand identity inspired by the thought ‘make every moment magical’. It aims to promise magical experiences for the entire family during their holidays.

The new brand identity features a symbol made up of four hearts coming together. Inspired by Buddhist mandalas, the new symbol is a reflection of a brand that represents the best of Indian business and culture on the world stage. The hearts are in vibrant shades of blue, yellow, orange and green, symbolising families and friends coming together.

It will be supported by a comprehensive marketing campaign which also includes a new TVC.

“When we launched Club Mahindra in 1996, the concept of vacation ownership was not only viewed with skepticism but was also relatively nascent in India. However, over the past two decades, Club Mahindra has done much to change that perception with its world-class properties and unique holiday experiences. The fact that we are India’s leading vacation ownership company with over 160,000 members, is a clear validation of its success and this fresh new brand identity reflects its renewed focus on delivering the best vacations to its members across the country,” said Anand Mahindra, Chairman, Mahindra Group.

“Club Mahindra has defined the vacation ownership category in India by continuously setting new standards. The eighth largest vacation ownership company in the world, Club Mahindra is evolving as the Indian consumer seeks newer holiday experiences. Hence, we are opening new resorts, have introduced a new online booking system and we have also introduced new experiences for families at our resorts. Our change of brand identity goes much deeper than just the change of symbol. The thought behind the logo change inspires us to deliver magical moments to our Members and encourages those who aren’t already with us to have another look at what we offer,” said Rajiv Sawhney, CEO, Mahindra Holidays & Resorts India Ltd.


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