December 08, 2017
 

Set-jetting fans of the Bollywood film Kuch Kuch Hota Hai will get the chance to follow in the footsteps of their on-screen heroes with a new guide produced by VisitScotland.

 

Eilean Donan Castle; Blackrock Cottage, Glen Coe; Bass Rock and Tantallon Castle; Loch Tulla; Inchmahome Priory and Crossraguel Abbey all feature in the movie and take centre stage during the performance of the title song.

 

The trip planner has been added to the current Bollywood toolkit giving industry the opportunity to capitalise on the forthcoming anniversary and create travel programmes that touch on the filming locations used. According to research, 40% of visitors are influenced to travel to the UK after seeing footage in film or television.

 

The VisitScotland mission on 3-15 December, will give Scottish tourism businesses the opportunity to meet face-to-face with tour operators in Dubai, Mumbai, Delhi and Bangalore.

 

Malcolm Roughead, Chief Executive of VisitScotland, said:“With Scotland’s continued appeal to set-jetting film fans, the 20th anniversary of the Bollywood classic Kuch Kuch Hota Hai presents the opportunity for the Scottish tourism industry and tour operators to engage with India, which continues to be an important growth market.“The India business development mission is one of the many ways we are inspiring, supporting and encouraging businesses to match their global growth ambitions.”  he added.

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