November 29, 2017
 
Kerala Tourism Minister Kadakampally Surendran,launching Ayurbodha at WTM,London.

Under this 15 day bundle of Ayurbodha, the traveller can stay at any of the KTDC resorts located in Kerala by paying $100 per day and learn about the ancient medicinal stream of Ayurveda. It is based on basic home remedies and diet regimes, Ayurvedic practices for the rejuvenation of the body and soul, secrets of pressure points, basics of 'Panchakarma' treatment and the history and use of medicinal plants.

"Ayurveda, as a wellness system and a mainstream tourism product, has been largely confined to treatments and massages. While Kerala is known as a destination for enjoying serene and peaceful holidays, our time-tested tradition of Ayurveda can enrich every visitor's experience," said Kadakampally Surendran, Minister for Tourism, Kerala.

"It is a unique experiential tourism initiative that has enormous potential to increase footfalls in God's Own Country. It unfolds new vistas of Ayurveda as an enticing tourism offering and will surely appeal to the visitors from both India and abroad," said Dr. Venu V. IAS, Principal Secretary, Kerala Tourism.

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