August 01, 2017
‘Sphere Travelmedia & Exhibitions’ is pleased to announce the 97th edition of its 'India International Travel Mart', to be held from 21 to 23 July, 2017 at The Bangalore Palace Grounds.

‘Sphere Travelmedia & Exhibitions’ is pleased to announce the 97th edition of its 'India International Travel Mart', to be held from 21 to 23 July, 2017 at The Bangalore Palace Grounds.

The exhibition will be inaugurated by Shri Naveen Raj Singh, IAS, Secretary to Government, Tourism Dept, Government of Karnataka, along with Hon. John Amaratunga, Minister of Tourism Development and Christian Religious Affairs and H.E Mr. V. Krishnamoorthy, Deputy High Commissioner of Sri Lanka, at 1200 noon on Friday, 21 July 2017 at the venue.

With this year’s edition of ‘IITM’ in Bangalore, Sphere Travelmedia & Exhibitions completes 18 years of providing the travel and tourism industry and discerning buyers from the travel – trade and corporate sector seamless opportunities to do business. Several National Tourism Organisations (NTOs) representing different countries and tourism boards of many Indian states will participate in this Bangalore edition with a view to showcase their latest tourism products, destinations and services, such as culture and heritage, adventure, pilgrimage, beaches, wildlife, nature, among others.

The exhibitors at IITM Bangalore will include NTOs representing countries such as Ajman, Dubai, Maldives, Nepal, Sri Lanka and the United Kingdom. State Tourism Boards representing Andhra Pradesh, Bodoland, Chhattisgarh, Goa, Gujarat, Himachal Pradesh, Jammu & Kashmir, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Rajasthan, Tripura and Uttarakhand will take part in the event. A highlight in this event will be the participation of the Bodoland region as well as the Karnataka Wine Board.

In addition to the above participants, leading Destination Management Companies (DMCs), hotel chains and resorts, airlines, cruises, Online Travel Agents (OTAs), travel agents, tour operators and associations with overseas presence, will exhibit their products and offerings at the venue.

Speaking on the occasion, Mr. Sanjay Hakhu, Director, Sphere TravelMedia & Exhibitions, said, “India, despite the present business environment, is fast emerging as one of the most interesting and productive countries for the travel trade industry, both for leisure and business travel. A combination of factors is responsible for the growth and demand of travel trends from India. The visitor profile is on a B2B & B2C format like and will have over 15,000 buyers over three days.”

Tourism studies and trends indicate that the year 2017 – 18 will see more than 20 million Indian tourists embanking on overseas travel and with the advent of low cost international airfares and holiday packages that are available on monthly instalments payable over a period of time, international travel is no longer a luxury.


• Sri Lanka is the ‘Partner Country’ at ‘India International Travel Mart this year.
• Big representation from different travel and tourism products of Karnataka
• From India, Gujarat, Goa & Kerala are the ‘Partner States’ while Rajasthan and Uttarakhand will be the ‘Feature Destinations’ at the event.
• Karnataka is the Host State for the event. Other states being represented include Kerala, Delhi, Goa, Himachal Pradesh, Jammu & Kashmir, Madhya Pradesh and many more. More than 200 hotels and resorts are participating from all over India, making it one of the most diverse ranges of hospitality products in the country on display.
• Diverse Tourism segments on display such as Pilgrimage Travel, Adventure, Cultural pursuits, shopping tours, etc.
• International Flight offerings from Air India and Sri Lankan Airlines

The 'India International Travel Mart' provides an ideal 'marketing opportunity' and 'excellent backdrop' to enhance the participant's 'brand-equity' in the eyes of the discerning end consumer and the travel-trade.

Boost for Domestic Tourism:
The event virtually showcases travel and hospitality products from every part of the country, making it one of the biggest congregations of travel-trade in the country. The event provides unmatched networking opportunities to interact with Travel-trade and corporate buyers alike.

Mr. Rohit Hangal, Director, Sphere Travelmedia & Exhibitions, added, “Domestic travel as the ‘backbone’ of India’s tourism portfolio and with an estimated 561 million domestic tourist visits, this segment is probably the only second to China in terms of sheer size. With the rapid economic development taking place in the country and availability of greater disposable income combined with affordable holiday packages, tourism in India is increasing steadily and acts as a catalyst for the furthering the economic growth in view of its wide-ranging linkage effects and multiple impacts. The participants from the states of Karnataka, Kerala, Andhra Pradesh, Rajasthan, Gujarat, Himachal Pradesh, and many more destinations will be seen aggressively marketing their products will be there with their travel and tourism stakeholders.”
The event showcases more than 1000 destinations from over 25 Indian states.


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