December 02, 2017
Roseate Hotels & Resorts

Irene Susan Eapen Boutique hotels are fast catching up in the Indian hospitality space and the segment is poised to witness a steady rise in the near future, say hoteliers in an interview with Voyager's World. Boutique hotels in the Indian hospitality industry are still in the nascent stage and with the number of boutique hotels launching in the Indian market. The concept of boutique hotels is growing over the years and will continue to grow in the future. Manav Khanduja, Managing Director, Pugdundee Safaris, says, “We do think that the concept of boutique properties is growing over the years. Today’s traveller is more discerning and seeks an authentic experience rather than just a ‘cookie cutter’ approach. In addition, they also seek accommodation that is environmentally and socially conscious.” Kush Kapoor, Area General Manager – Roseate Hotels & Resorts explains, “The concept of boutique hotels is still relatively a new concept in the Indian market but we foresee a slow and steady rise by the end of 2018, especially with the newer hotels in the boutique space is being added.” Manav states that the growth patterns for boutique hotels have been good. We expect to grow to about 20% this year including all the boutique hotels in terms of Indian clients. Marketing plans Kush says, “We have a lot of promotions like for our rooms, banquet and food and beverage outlets namely DEL – all day bistro, Roasted by Roseate – patisserie and boulangerie, Tara our roof top Japanese Lounge, ChidyaGhar Bar and recently launched Kheer – Indian specialty restaurant par excellence. “ “We are also focusing on the main stream and digital media due to their extensive reach,” he added. Manav observes that we mainly use digital mediums for our marketing and promotions. For us press coverage and word of mouth also works very well for us. Segments In the opinion of Kush, “Our focus is on MICE for Roseate House and weddings and leisure for The Roseate.” “We focus on leisure and bespoke wildlife programs. As our lodges have small inventory we have more of FIT and small group focused,”Manav added. Expansion plans Kush says ,“In India, Roseate Hotels & Resorts under Bird Hospitality has a firm pipeline of three luxury and upscale properties starting with Rishikesh followed by Jaipur and Goa. The Roseate and Roseate House both fall under boutique lifestyle hotels. “ Manav explains,” We have plans to launch new properties as we are looking at developing more nature based properties in remote and lesser developed areas of India.” Kind of travellers Kush explains, “Roseate House being a business hotel attracts mostly corporates from metro cities like Mumbai, Bangalore, Hyderabad and Chennai and U.S, Europe and S.E Asia while The Roseate targets leisure travellers mostly from international market like USA, Europe and Australia and in domestic market mostly Delhi NCR.” “At Roseate House, the guests stay pattern varies from an overnight stay to even a few months depending on the purpose of business visit. The Roseate being a resort on the other hand has its guests staying mostly between two to three days on an average,” he added. Manav said, “Being a wildlife property, we usually get keen wildlifers and people looking to get away from the hustle bustle of city life. The duration of the traveller ranges from three nights to a fortnight as many like to cover more than one destination.” Upcoming trends Kush says, “Some of the upcoming trends we have noticed are the inclusion of lifestyle services at the hotel to retain guests within the property. The Roseate offers a range of lifestyle services ranging from segway rides, temple ceremony to a library and organic farm visits. Roseate House offers its guests an inhouse cinema hall and a golf cart ride within Aerocity.”


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