September 28, 2017
Chattisgarh Partners With Gujarat

Chattisgarh & Gujarat join hands to increase the mutual association between the various cultural & economic zones of both the States.

Ahmedabad, 15th September, 2017: As a part of Union Govt scheme “Ek Bharat, Sreshtha Bharat”, Chattisgarh Government organized a Roadshow in Ahmedabad, Gujarat on 21st September 2017 to promote the enigmatic destination, dynamic culture, and tradition of Chattisgarh. The two states aim at promoting a deep structured engagement through planned activities, showcase the rich cultural & tourism treasure of each other and renew the traditional unity. Following the roadshow, a group of tour and travel agents from Chhattisgarh was taken to Gujarat on a FAM (familiarization) trip.

At the heart of this Roadshow lies the aim to promote mutual understanding and cooperation among the two states under the “Ek Bharat Shreshta Bharat” under the vision of the Prime Minister so that they can work together hand in hand for better results in the days to come. The deliberations will lead to new ways of uplifting the status of Tourism and Culture in the country so that Chhattisgarh can be represented to the world through the eyes of tourism sector as well.

The MoU between the two states was signed on 21st January, 2017 followed by a chain of various programmes to connect the people of the two states through exchanges in areas of culture, tourism, language, education, trade etc, to enhance the understanding and bonding between the states, thereby strengthening the unity and diversity of India.“Ek Bharat Shreshtha Bharat” is a Union Govt scheme, launched by Hon’ble PM Narendra Modi to celebrate the cultural vibrancy of India while establishing a concrete mechanism to inculcate nationalism and cultural awareness among the fellow citizens, to promote the spirit of National Integration, to showcase the rich heritage and culture, to establish long-term engagements and to create an environment that promotes learning, sharing best practices and experiences. It has paired the states to implement the exchange programs in education, tourism, literature among others to ensure that the people understand and appreciate the diversity while fostering the sense of common identity.

The Roadshow was fronted by Hon'ble Tourism Minister of Chhattisgarh Shri Dayaldas Baghel with prominent delegates of Chattisgarh Tourism Board including Smt. Niharika Barik Singh, IAS Secretary of Tourism, Mr. M.T.Nandy, IFS Managing Director and Mr. Sanjay Singh General Manager. The Roadshow focused on key areas like encouraging and promoting Rural Tourism, Tribal Culture of Chhattisgarh, the local fairs and festivals, inter-state sharing of culture, tourism and heritage and many other applied areas of opportunities.

“Ek Bharat Shreshtha Bharat” was announced by Hon’ble Prime Minister on 31st October 2015 on the occasion of the 140th birth anniversary of Sardar Vallabhbhai Patel. Subsequently, the Finance Minister announced the initiative in his Budget Speech for 2016-17. Through this innovative measure, the knowledge of the culture, traditions, and practices of different States & UTs will lead to an enhanced understanding and bonding between the States, thereby strengthening the unity and integrity of India. The broad objective of this scheme is to “SHOWCASE” the rich heritage and culture, customs and traditions of either State for enabling people to understand and appreciate the diversity that is India, thus fostering a sense of common identity.


Keeping the pulse on the Indian travel industry for over a decade!

Advertising / Releases