July 07, 2017
 

Cinnamon Hotels & Resorts tied up with SriLankan Airlines on a promotional collaboration for two roadshows in Hyderabad and Visakhapatnam, on 23 and 25 June to mark the inauguration of direct flights from these two destinations to Colombo with SriLankan Airlines.

Held at the Four Points by Sheraton, Visakhapatnam and the Radisson Plaza Hotel, Hyderabad respectively, the events were attended by exclusive invitees such as top bureaucrats, business leaders, elite members of the film industry and esteemed entrepreneurs.

At the roadshows, the Cinnamon Hotels & Resorts team highlighted how Colombo and the rest of the island offer a broad range of experiences that are well-suited for the varied preferences of travellers – from shopping, to exclusive dining and entertainment experiences in the city, to nature-based getaways in the island’s top national parks and other adventure related activities.

Commenting on the brand’s partnership at this premium road show, Rohan Karr, Sector Head for City Hotels and Executive Vice President of the John Keells Group said: “We believe our participation in these high-end road shows will help to raise awareness and attract inbound tourism from India. These activities will certainly play a crucial role in supporting the Sri Lankan tourism industry’s overall strategy to increase arrivals to the island. The road shows are also a high-impact branding opportunity, and will enable us to enhance brand awareness amongst an important group of prospective travellers in India, which is a key destination for us.”

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