May 17, 2017
 

The Department of Tourism, Government of Kerala signed a Memorandum of Understanding (MoU) with SilkAir in the presence of Kadakampalli Surendran, Minister for Tourism, Govt of Kerala. The initiative is to jointly promote tourism to Kerala from priority markets like Australia, New Zealand, China, Korea, Japan and Singapore through roadshows and other special marketing programs in the selected cities.

“Department of Tourism is expecting the agreement with SilkAir will definitely benefit Kerala Tourism in terms of more tourists from the four significant market, said Kadakampalli Surendran, Minister for Tourism, Govt of Kerala.

P Balakiran, IAS, Director, Department of Tourism, Govt. of Kerala explains “This MoU with SilkAir attracts more travellers to enjoy the unique local experiences in the state of Kerala. This agreement will also bring direct and indirect benefits to many sectors of the economies of both the countries.”

The MoU will be effective for a period of one year from 26th April 2017 and will also cover a series of joint activities including brand advertising and promotional campaigns, tactical and digital marketing, familiarization trips, trade fairs, joint roadshows and product development. The joint activities are expected to help boost visitor numbers from Australia, New Zealand, China, Korea, Japan and Singapore to Kerala.

On the occasion of partnership, Jagdish Bhojwani, General Manager India, Silk Air added, ”We are glad to be associated with Kerala Tourism and are looking forward to work together on many exciting activities to promote Kerala as an attractive tourist destination to the world. “

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