March 07, 2018
 

Goibibo recently announced about their TV Campaign with its brand ambassador Deepika Padukone that focused Goibibo’s e-wallet service- ‘GoCashPlus’.

Rajesh Magow, co-founder and CEO-India (Merged Entity) said, “GoCash+ ismostly highlighting ona value proposition product to increase engagement and retention amongst existing and potential customers. “
Commenting on the new marketing campaign, Saujanya Shrivastava, Group Chief Marketing Officer said, “The campaign is in line with the organization’s business strategy of online hotels category expansion and new user acquisition thereby driving growth for the travel industry at large.”

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