May 05, 2017
 

IT&CM China’s 2017 edition took place with an exhaustive agenda of networking sessions, destination presentations, media interactions and briefings and pre and post event tours, in addition to hosted luncheons and cocktail and gala dinners.

Held from 21-23 March at the Shanghai Exhibition & Convention Centre of International Sourcing, the event registered the participation of 288 MICE destinations and brands this time, with many first-time participants such as the National Institute of Tourism Promotion, Argentina, which was one of the four destination bureaus that decided on a targeted luncheon for select local and international buyers. Explained its Meeting Industry Coordinator, Emora Franco, “We really want to organise these kind of events as it is a good way to engage the buyers to the destinations.” The bureau also leveraged on one of the 13 media briefing sessions earlier this morning to reach out to international media.

The opening press conference for the international media was held on 21 March at the Marriott Parkview Hotel, where media personnel from countries such as Sri Lanka, United Kingdom, India, Portugal, Belgium, Australia, interacted with the spokespersons on the relevance of international buyers for the Chinese market, with special references to the country's MICE offerings and the increasing use of digital technology in travel and tourism promotions.

The business sessions took place on 22 and 23 March at the venue, where Tourism Fiji hosted a luncheon while Hainan Tourism Development Commission conducted a MICE Promotion
session for invited buyers. Fukuoka Convention & Visitors Bureau and South Africa National Convention Bureau will have a captive networking session with their potential buyers tomorrow over lunch.

AccorHotels, JW Marriot Shanghai Changfeng Park, Macao Trade and Investment Promotion Institute (IPIM), and Shanghai Marriott Parkview are part of the line-up of exhibitors who chose to benefit from being a cocktail or dinner sponsor.

Others like returning destination Shanghai Municipal Tourism Administration, Malaysia Convention & Visitor Bureau and new-comers VisitScotland, found the Association Days’ Destination Presentation the right fit for them to reach much sought-after Association buyers. In response to heightened interest, IT&CM China 2017 featured twice as many destination presentations than the year before.

“A briefing to the local Chinese media, allowed us to create connections with aims of spreading our brand message further in the domestic market. We were able to introduce our brand, latest developments and upcoming initiatives such as our loyalty programme. The session also helped in attracting more people to the booth later in the day,” said Thomas Jouan, Director of Branding, Gloria Hotels & Resorts. Delta Air Lines, Gloria Hotel & Resorts, HNA Hospitality, Huangshan Tourism Committee, MEET TAIWAN, Ministry of Tourism of The Republic of Indonesia, Monaco Government Tourist Bureau, Ningbo Tourism Administration, Pacific World, Shouqi Limousine and Chauffeur, Turkish Airlines, United Airlines, and Xiamen Municipal Bureau of Convention and Exhibition Affairs, form the remaining organisations that benefitted from one or more of IT&CM China’s core business engagement sessions this year.

CTW China 2017
CTW China 2017 was held alongside IT&CM China in the same location during the same dates. CTW China’s conference days commenced with a stellar line-up of expert Corporate Travel practitioners helming poignant topics ranging from 2017’s business travel market outlook, payment and expense management, to corporate travel and the sharing economy, and trends reshaping the travel world.
The specially curated programme targeting corporate travel managers across a variety of procurement, decision-making, policy planning and execution roles, also provided avenues to delve deeper into the fields of Corporate Travel Management and Corporate Meetings & Events. Sessions that explored belt tightening measures and changing dynamics of the buyer and supplier partnership in the former, and technology and RFPs as well as business travel and Bleisure in the latter.
For the first time, the CTW China education line-up was developed in consultation with the newly minted CTW Advisory Panel whose objective was to ensure that sessions and speaker profiles were reflective ofcurrent must-know issues and trends.

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