July 29, 2013
 

Kerala Tourism’s E-Newsletter won the Pacific Asia Travel Association (PATA) Gold Award for this year.

This is the second time that the Kerala Tourism’s E-Newsletter, developed by Invis Multimedia, has won the PATA Gold Award. Earlier, it had won the award in 2005. The awards will be presented at a gala ceremony to be held in Chengdu on September 15.

“We are truly honoured to receive this important award,” said Kerala Tourism Minister A Anil Kumar. “It is a recognition of our efforts to take the brand of Kerala to a wider audience around the world by informing them about the best of what the state has to offer. Our E-Newsletter is a visitor-friendly and reader-friendly platform that is completely transparent and useful to travellers,” he added.

“Kerala Tourism has always embraced the benefits offered by the modern technology to aid a traveller thereby making her or his visit to the state a pleasant experience,” said Kerala Tourism Secretary Suman Billa. ”Our E-Newsletters inform not only about the destinations or how to reach there, but also about what festivals are in the offing or which handicraft to look for. The newsletters help a visitor, a potential visitor or even a common person wanting to know more about Kerala,” he added.

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