August 09, 2017

Kerala Tourism organized a one day workshop focusing on the tourism policy with the highlight on the new possibilities to drive the adventure tourism forward and the minister emphasized in working closely with the forest Department.

The workshop was held in the presence of Additional Chief Conservator of Forests Dr. Amit Malik IAS, Tourism India Managing Director Ravishanker KV, Rajeev Anchal, Member of the Executive Council of Adventure Tour Operators Association of India Dr. T Samuel, Kerala Tourism ADG Jaffer Malik IAS among others.Followed by a presentation by Dr. Samuel on setting up the new draft policy on Adventure Tourism.

"We have noticed a number of opportunities in promoting Kerala as a destination for Adventure and Activity based Tourism, the state tourism Department is looking forward to develop new projects. The tourism department needs to evolve into the needs of activity and adventure based tourism," said Tourism Minister Kadakampally Surendran.

Kerala Tourism is currently planning to re-brand and find new avenues to take the sector forward in order to double the tourist arrivals by 2021. The department will now start a new ‘Tourist Circuit’ based out of North Kerala and with the aim of attracting more youngsters to the state.

Dr. Venu Vasudevan, Principal Secretary, Kerala Tourism opined , The cooperation and coordination with the Forest Department is of paramount importance for the growth of adventure tourism in the state and that this could be achieved without violating any of the existing environmental laws."

Mr. P. Bala Kiran, IAS, Director, Kerala Tourism says, " Kerala Tourism witnessed the numbers of the in-bound foreign tourists beyond 1 million and that domestic tourists arrivals have touched 1.38 crores for the first time ."


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