August 30, 2017

Kerala Tourism showcased new products to the travel trade during a roadshow in Gurugram at Hotel Leela Ambience on 17 August.

"Although Kerala is seen as a laid-back destination, the state's varied topography ensures ample opportunities for adventure lovers. The recently held Malabar River Festival, Wayanad Splash Monsoon Carnival prove to be the best examples," said Kadakkampalli Surendran, Minister for Tourism, Govt. of Kerala.

For art aficionados, the state endorses Fort Kochi and a pilgrimage to the Kochi Muziris Biennale which has changed the landscape of contemporary Indian art today and has helped make Kochi the art capital of India and for history buffs looking to transport themselves to another era there is the Muziris Heritage Project. The remains of a once thriving harbour offering pepper, gold, silk and ivory to Arabs, Romans, Egyptians as early as the first century BC is today preserved across 25 museums as the largest heritage conservation project in India. Another offering in the historical space is the Spice Route Culinary Festival that rekindled the 2000-year old ancient sea links and shared culinary legacies with 30 countries.

"There's a little something for everyone in Kerala and with our active digital marketing efforts aim to increase the domestic footfalls further. We have explored various platforms including WhatsApp to present a virtual tour guide called Maya who answers all queries about tourism in Kerala and an app, GoKerala that help you plan a dream holiday. With this roadshow, we aim to augment Kerala’s pull as a destination that serves every kind of traveller," said Dr. Venu V, Principal Secretary (Tourism).

The state registered a remarkable increase in domestic and international tourists in 2016. While international tourist arrivals to Kerala during 2016 was 10,38,419 an increase of 6.25% over the previous year’s, the domestic tourist arrival was 131,72,535 marked a 5.67% increase. The total revenue has also seen a whopping increase of 11% -12% over the last year’s figure.


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