January 16, 2015

Kerala Tourism won the Most Outstanding Marketing Campaign Award for 2014 at the Travel and Hospitality Awards 2014 held on 13 January in New Delhi. The award was given away by MP and former cricketer Kirti Azad.

“We are honoured to receive the top award for interacting with the people in a creative and imaginary way to promote our state," said Kerala Tourism Minister A P Anilkumar.

Kerala Tourism has followed unique marketing strategies like the branding of Mumbai Metro Train and theme branding of the hop-on and hop-off boats and water taxis in Kochi, Anil said. “We had also launched the Great Backwaters Campaign last year and won the ITB-Berlin’s Golden City Gate Gold Award, which is called the Oscar of Tourism Communications,” he added.

Kerala Tourism Director P I Sheikh Pareeth described the award as an acknowledgement of the efforts in promoting the state's destinations worldwide'.

Kerala Tourism Deputy Director Rajkumar received the award at the ceremony attended by former Deputy Prime Minister, L K Advani; Union Culture, Tourism and Civil Aviation Minister. Mahesh Sharma; Union Tourism Secretary, Dr Lalit K Panwar; Joint Secretary, Suman Billa; and Attorney General of India, Mukul Rohatgi.


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