December 27, 2017

The Tourism Authority of Thailand (TAT) organized the opening ceremony on Amazing Thailand Tourism Year 2018 Campaign and unveiled the new marketing concept ‘Open to the New Shades of Thailand, reports IRENE SUSAN EAPEN.

The Tourism Authority of Thailand (TAT), in association with Thai Airways International, Bangkok Airways and EVA Airways, organized a Thailand Mega Fam Trip 2017 for 300 travel agents and media from around the world from 13-17 November to educate them on the new marketing concept ‘Open to the New Shades of Thailand’. The concept was about experiencing the unique local experiences, ‘Thainess’ and the Thai people’s hospitality. The limelight will be on customer segments such as gastronomy tourism, luxury, weddings and honeymoons, families, female travellers and Gen Y. Along the lines of the Mega Fam Trip, TAT also launched the Amazing Thailand Tourism Year 2018 campaign at the Siam Discovery followed by a grand procession across Bangkok. The official event was presided over by H.E. Mr. General Tanasak Patimapragorn, Deputy Prime Minister of Thailand, along with other dignitaries like Pongpanu Svetarundra, Permanent Secretary of Ministry of Tourism and Sports; H.E. Mrs. Kobkarn Wattanavrangkul, Minister of Tourism and Sports; Mr. Kalin Sarasin, Chairman of the Board of TAT and Mr. Yuthasak Supasorn, TAT Governor. This campaign highlighted on sustainable, quality tourism in line with the Sufficiency Economy Philosophy. The main focus of the campaign will be on weddings, honeymoons, medical tourism and wellness tourism which are definitely going to increase the economic growth for all parts of Thailand. Besides this, the new campaign aspires in increasing the average length of stay of the tourists and repeat visitation. The activities will include 13 categories like sports, gastronomy, maritime tourism, weddings, honeymooners, medical, wellness community- based tours, leisure, green tourism, night tours, MICE trade fairs, B2B marketing activities and logistics. H.E. Mrs. Kobkarn Wattanavrangkul, Minister of Tourism and Sports, said, “We will have a number of events all throughout the year that will promote Thailand as one of the preferred destinations for international travellers.” The procession featured six parades which joined a 3.5 km route from the National Stadium to Lumphini Park. The first parade showcased the Lotus Goddess, a symbol of the ‘Amazing Thailand Tourism Year 2018’, signifying harmony and happiness. The Amazing Thailand Tourism Year 2018 campaign event also had a number artists and performers along with the beautiful floats in each parade. The second parade drew attention to the architecture and sculpture from each region of Thailand, including miniatures of Wat Phra That Sri Chom Thong, Chiang Mai of Northern Region, Wat Phra Mahathat, Nakhon Si Thammarat of Southern Region, Chon Buri’s Kong Kao or rice mould Festival of Eastern Region, Phrathat Phanom Chedi, Nakhon Phanom of Northeastern Region and the Mon Songkran Festival in Sangklaburi, Kanchanaburi of Central Region. The third parade was on a variety of food and ingredients of Thailand. The fourth and fifth parades showcased the various outstanding festivals and major sporting events to be hosted in 2018 and the sixth parade represented Thailand’s role as a gracious host. Yuthasak Supasorn, TAT Governor said, “Thailand is a very hospitable country and has welcomed international visitors with open arms throughout its history.” Following a record breaking performance in 2016, this year, Thailand welcomed 26.10 million international visitor arrivals in the January to September period, a 5.4% increase over the same period in 2016. TAT’s target for the entire 2017 is 1.81 trillion Baht (50 billion USD) in tourism revenue. In recognition of how important tourism is for the national economy, the government has set a growth target for tourism revenue of no less than eight percent in 2018. On the occasion of the New Shades of Amazing Thailand Party, Tanes Petsuwan, TAT Deputy Governor for the Marketing Communications, said, “The number of foreign tourists visiting Thailand increased to nearly 9% to 32.6 million in 2016, bringing in 1.64 trillion Baht worth of business, up nearly 13% from 2015. The growth will continue to grow this year by about 8% in revenue ranking No. 3 in the world according to UNWTO’s recent report on tourism receipts last year.” “The new marketing concept will be targeting on Gen Y and millennials who are driven by digital social media and customer-focused activities and the lady travellers. We also have a promotional video made from real footage shot by real travellers on this concept,” he stated.


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