June 16, 2017
 

The VisitScotland Expo that took place this year on 26 and 27 April at the Glasgow SECC, saw quality Indian buyers coming to see the best of Scottish tourism, with the likes of Mercury Travels, Cox and Kings, Kesari, SOTC, Make My Trip and TAFI all expected to attend.

25 Indian travel trade joined VisitScotland’s Chairman Lord John Thurso to talk about product development in Scotland for Indian visitors.

The expo witnessed a total of 270 exhibitors and products showcasing the very best of Scotland and Scottish tourism. With around 635 buyers from across the globe attending, it offered opportunity for all companies with a Scottish tourism product to showcase their products, and services, to prospects and regular buyers.

At the event VisitScotland also announced that it helped to boost the economy by £46 million in 2016, thanks to providing new air routes, and their work with various airlines. This year the show was attended by 271 Scottish Companies (286 in 2016). The Expo was moved from Hall 3 to larger Hall 4 for the first time.

VisitScotland Expo 2016 has an anticipated net economic impact (direct) on Scotland of £2.5 million. 79% reported internationalisation benefits; 49% reported innovation benefits; 24% reported investment benefits and an inclusive growth by showcasing cross section of regional businesses offering accessible tourism.

As part of the Team Scotland* approach to route development, the national tourism organisation worked through 2016 with airlines including Delta, British Airways, Air Canada Rouge and KLM to introduce 12 new routes from both short-haul and long-haul destinations, including Paris, New York and, for the first time, Seoul.

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