April 17, 2018

Israel Ministry of Tourism partners with Ola cabs in India for a two-week contest that will run on the Ola app for its Mumbai and Pune users only. The Ola users who take the maximum number of rides during the two weeks period and can use code ISRAEL can get the chance to win a free trip to Israel for 3 nights/4 days. Hassan Madah, Director – Israel Ministry of Tourism, India & Philippines said, “We are always looking for different ways of promoting Israel so this association with Ola cabs will help us reach Ola’s over 80 lakh users in Mumbai and Pune." Israel has welcomed close to 10,000 Indian travellers between January and March, resulting in a 15% increase in Indian tourists arrivals compared to the same period in 2016. With the recent addition of Air India’s direct connection from Delhi to Tel Aviv, Israel hopes to witness one lakh Indian tourist arrivals in 2018.


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