May 16, 2018
 

Shishir Nikam, Founder, Black Swan Journeys says most of our travelers are who would like to explore a destination based on the culture, history and food. We hope to see an optimistic growth of travelers seeking immersive travel experiences.

Growth

Black Swan Journeys caters in offering customized trips to the travelers. The Inbound travellers have been increasing and not just for the destinations like Rajasthan, Kerala, and Goa, but also to places like Himachal, Hampi, Varanasi, and Tamil Nadu. The International travelers spend almost 4 times more than domestic travelers. For the Indian travelers, the average holiday spends have been rising as well. Growth in the last year has been good and promises a higher growth with an increasing number of travelers seeking immersive travel experiences over the years.

Promotional Plans

Our marketing plans involve a mix of digital media campaigns on all platforms as well as ground events like food pop-ups, talks by experts, workshops etc. We also have Special interest trips right from Art tours to culinary trails, history and heritage trails. Besides group trips we also have Individual trips that are based on the destination and interests. In the month of June we will organize Kerala food pop up events like A Culinary Adventure, Tamil Nadu Cultural trail, Georgian Wine Festival, Vietnamese Culinary Trail, Georgian Supremacy, A Wine and cultural trail through Georgia, Golfing across Vietnam, World War II History trail across Europe.

Segments

We primarily focus on FIT and group travel and special interest travel.

Unique destinations

We have been promoting destinations like Vietnam and Georgia since 2016 onwards. We have curated Wine and culture trails for Georgia and Culinary trails for Vietnam which includes group travel as well as family or individual travel as well. For the year 2018, in addition to Georgia and Vietnam,we will be promoting destinations like Iceland, Tamil Nadu and Pondicherry Art trail, which is in the month of August

The Indian market is likely to grow exponentially over the years explain?

An increasing number of domestic travelers are choosing international travel over domestic. UN World Tourism Organization (UNWTO) predicts that India will account for 50 million outbound tourists by 2020 from around 25 million tourists presently.

Trends

Travellers now are more interested in indulging in unique offerings that are experiential at a destination and are expressing continued interest in exploring new and lesser-known destinations for example places like Georgia, Mongolia, Faroe Islands and Svalbard. A larger number of people are exploring home stay and boutique stays as accommodation options, which are experiential in nature, it can be living with locals or cooking with locals.

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