June 21, 2017

Kristina Palovicova & Wendy van Leeuwen , Co-Founders, Secret City Trails, have crafted a curious way
to explore a city with the help of riddles and clues in an interview with Irene Susan Eapen.

The Secret City Trails was officially launched during the second half of 2015 in Amsterdam. Since then, it has directed its attention towards expansion in places that are expected to have a huge traffic of international travellers by 2018, such as Indian cities, South East Asian cities and Europe. Kristina Palovicova & Wendy van Leeuwen , Co-Founders, Secret City Trails, highlight their main services which are the discovery tours that aid people in discovering a city and its attractions; solving riddles and puzzles on the web app as one explores the place by walk. "We are looking forward to collaborate with locals to include the hidden gems of a city and the local recommendations. First, go to our website and select the trail you want to play. After you have purchased it, you will receive a unique link that you can open on your smart phone. The trails vary in length, some are short, which means only eight clues, others are longer urban adventures of 15 clues. For every correct answer you submit, you will receive the next clue, as well as a short story about the area you are in and the historical facts about a sight you are next to, or recommendations to our favourite cafes and restaurants."

Marketing plans

"We highlight on experiences via social media, storytelling in magazines and partnerships with bloggers. We are also looking to form more partnerships to promote our trails, for example in Bratislava, VisitBratislava promotes our trails, in Barcelona, TimeOut Barcelona listed us a 'Things to do' in the city."

Main markets

Secret City Trails presently offers trails in Amsterdam, Bratislava, Barcelona and Lisbon. In the next few weeks, it will be launching in Bordeaux, San Sebastian and Geneva. It targets locals as well as visitors for all these cities. Most of its customers happen to be city trippers who are aged between 23-45 years as they are usually the people who want to discover a city at their own pace, yet have some guidance and get local recommendations along the way

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