November 26, 2016
 
Oli Russell-Cowan,Director,Rad Season says Rad Season aims to provide a comprehensive platform of all the adventure events and festivals from around the world  and also creating a community where people have access to information on adventure events and to connect with like mind people who are into adventure and discovering new festivals in an interview with Irene Susan Eapen.
 
The Rad Season platform is launched on August 24th 2016. Rad Season is aimed at adventure enthusiasts between the ages of 18-45 years old. We do showcase festivals in India and the neighbouring countries such as Nepal.
 
The response has been really good since launching the site. We are currently focusing on growing the Indian market to include more adventure and action sports events in India.
 
Number of countries using this concept
 
We aim to provide a comprehensive platform of all the adventure events and festivals from around the world, while any country can use Rad Season. At present we have events in 65 countries and we are looking to increase this to 100 countries by the end of the year.
 
The response has been really good since launching the site. We are currently focusing on growing the Indian market to include more adventure and action sports events in India.
 
Adventure Tourism 
 
Tourists will be looking to discover and explore more unique lesser-known destinations as well as tick things off their bucket list and push their goals and boundaries and go out of their comfort zone.  Millennials always want an experience that they can connect with and adventure festivals and events are increasing in number to fulfill this demand.
Adventure Tourism is increasing rapidly due to the fact that people are searching for more unique experiences rather than more traditional tourism. Rad Season is creating a community where people have access to information on adventure events and can connect with like mind people who share their love of adventure and discovering new festivals.
 
Expected growth 
 
For the remainder of 2016 we are focusing on expanding our audience reach and building our network of industry partners.
 
We are planning on partnering with action sports and adventure companies as well as travel companies worldwide. We want to offer our customers fantastic prizes and competitions so that they can experience a trip of a life time.
 
 
Keeping the pulse on the Indian travel industry for over a decade!

Advertising / Releases