May 05, 2017

As new travel portals, booking software providers, apps, trip planners and ground service providers constantly shape the preferences of today's traveller, Nirvana Excursions, established in 2013, is one such company in the travel space that specialises in unique travel experiences and customized solutions. "The inspiration to start Nirvana Excursions came from our own travels. We always believed in going the extra mile and seek experiences which would leave a lasting mark on us. We intended to offer our knowledge and expertise to travellers who are not first timers but are moving beyond packaged group tours and trying something new," said Viren Batra, its CEO & Co-Founder.

Revealing its target demographics and services, he said, "Nirvana caters to both budget and luxury travellers, providing a host of travel-related services, backed by a very enthusiastic operation team and an ever-growing home agent base across the country. So, whether you want to travel as a couple or with your extended family, whether you love meeting new people or prefer to go it alone, you can choose from a wide variety of pre-packaged tours for individuals, couples, families and groups or have us customize something totally unique for you."

Categories of services
"We provide end-to-end services at Nirvana Excursions. We help you to decide a destination and then plan the perfect itinerary for you. We work to get you the best possible deals for flights, hotels, sightseeing etc. Post booking, we help arrange for visa, travel insurance and foreign exchange."
In the case of Little Nirvana Explorers, the company understands the requirements and interests of child travellers and incorporates elements accordingly in the packages so that children are engaged and entertained while the parents relax and have a good time.

"The biggest challenge we faced at the time of establishing this was understanding the travel industry. On the surface of it, travel seems to be a very straight forward business; however, it is one of the most complicated industries. It took us some time to come to terms with this and create a strong supplier network."

Main markets
Concluding that the retail travel space has mostly moved beyond the traditional storefront, Viren said, "In our experience most of our customers prefer talking to us on the phone or through email. With this in mind, we do not restrict ourselves geographically and deal with customers from all over India. We connect with them online through our social media presence and our website. We also work with home agents who act as a face for our company in their networks."

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