December 04, 2017

Irene Susan Eapen

Saagar Panchal, CEO and Founder of Hireavilla, talks about how the concept of villa rentals is fast catching up in the country.

Hireavilla was launched in June 2016, by the year end, we received more than 300 bookings, catering to 2000+customers. With the awareness of the people about vacation home rentals our business started to grow.

Each of the vacation rental destinations needs to be marketed differently depending upon various factors like the location of the rental homes and location of the people who are likely to visit the rental homes.

We have noticed those who are looking for rentals like school/ college trips during summers, family vacations during Diwali or summers, peak season for wedding ceremonies i.e. during year end, etc.

Some of the well known weekend getaways are in Lonavala, Alibaug, Karjat, Panchgani, North Goa, Kasauli, Mukteshwar, Coorg, Kodaikanal, Kerala. Villa rentals as a concept is growing in India do you think this trend is going to grow in huge number over the years mainly because people can find a home away from their home while they travel and explore new experiences.

The Villa rentals is already quite popular in young adults and it is definitely going to grow huge in numbers in the future, considering more than 50% of Indian population are young adults and the millennial are going to follow their foot-steps which will only result in increase of the number.

Our revenues in 2017 were thrice as compared to that in 2016 and we are targeting for the revenues of 2018 to be ten folds of that in 2016.

Promotional plans

Our marketing strategy is to upgrade the vacation homes. We prefer the old marketing technique like Word of Mouth. We are planning to launch a mobile app in the future and expand into other sectors of vacation homes like serviced apartments and cottages . Travellers We have had various types of travellers like families who prefer for vacation homes, Villa rentals are popular amongst young adults as they plan maximum weekend getaways. People prefer renting villas for bachelorettes and bridal showers for pre-wedding photo shoots to birthday bashes and for hosting a company offsite.

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