December 18, 2017

The growing motorcycle phenomenon across the country has led to a surge in activities to cater to motorcycle enthusiasts, says Martin Dacosta, Festival Director of India Bike Week in an interview with Irene Susan Eapen.

The concept of India Bike Week was launched in 2012 following a gradual increase in motorcycling as a serious hobby in the country in this millennium, says Martin Dacosta its Festival Director. “We find it very encouraging to see many Indians exploring the world through their motorcycles. At this point, we know at least 10 groups that are on the RTW trips averaging 18 months.

This is a recent phenomenon and we would like to say the IBW’s Big Trip stage, featuring RTW legends across the years including Horizons Unlimited, Nick Sanders, Hubert Kriegel and Ted Simon, has had an impact on this bit for Indians,
along with communities like MTMMotorcycle Travellers Meet. This year saw the launch of BMW Motorrad. Manufacturers like Triumph are registering nearly 30% growth despite the economic environment.”

India Bike Week

India Bike Week offers bikers driving down to Vagator from all over India to experience more music, curated food parks and a much larger Biker Mart. India’s bike manufacturers will be there with riders from over 280 biker clubs from across the country.

The Triumph, Indian and Avantura Choppers will launch bikes there and for the first time, BMW Motorrad will be showing since their launch here. We have our share of legends - Freddie Spencer- Moto GP champ in 2 categories through the 80’s;
Leslie Porterfield- Guinness Record holder as fastest woman at the Salt Flats; Melissa Pierson- American motorcycle travel author and the Big Trip lined up.

Promotional plans

We mainly promote through digital media, club outreach backbone and PR. We started the season with the Iconic five Rides - weekend rides to Pondicherry, Cherrapunji, Daman and Chikhaldara earlier this year and the final ride announced for IBW
Goa on November 24 & 25. We have activities like breakfast rides and Moto GP screenings with our Bike Cafe partners like Throttle Shottle, Breakfast Cafe Pune and Garage 52.

We have the Harley-Davidson Flat Track where an experienced rider can set his timed lap and hope to win a cash prize of Rs 25,000 for being the fastest. Film festivals and contests are being curated by Shamiana Films to award the best motorcycle travel documentary.

The campaign by our partner offers a chance to win a Leslie Porterfield signed Renegade motorcycle at IBW. VLoggers, Instagram and YouTube have lent a certain identity to bikers to broadcast their experiences.
People are finding out if they are adventure riders, cruisers, Moto X riders or track enthusiasts.

Keeping the pulse on the Indian travel industry for over a decade!

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