August 04, 2017
 

Samit Ajgaonkar, Managing Director, Cruisemeout, stresses on the products that the platform offers for
the rising cruise clientele in the Indian market in an interview with Irene Susan Eapen.

Cruisemeout aims to be a one-stop shop for all Indian cruise travellers who wish to have multiple vacations in the midst of
entertainment, shopping, food, games and relaxation for all age groups. Its cruiseliners include Costa, MSC, NCL, Royal Caribbean and Star Cruise, along with their respective sub-cruiseliners.

Samit Ajgaonkar, Managing Director of Cruisemeout, observes a growth of 35% to 40% year on year in the India market at present. "Currently, India contributes to a minimal percentage as far as world cruise travellers are concerned; however, the India looks very promising in the coming years."

Promotional plans

"We are focused on a 360 degree holistic approach targeted through both traditional and digital marketing
initiatives.

Main segments

Some of the main segments for Cruisemeout include individual family vacationers, small and medium groups of vacationers. It
sees great opportunity in cruise for corporates who want to host their offsite and incentive events aboard a ship. "Weddings are another segment in which we see cruises being taken for pre-wedding and post wedding gatherings.

We are catering to all segments like families, couples, corporate, individual travellers."

Travellers

"Currently 95% of our bookings have been done by Indians. North India is more active geographically for us. We plan to expand in few more countries in the coming months and should see spreading across geographies."

"Initially a survey conducted by us revealed that our customers are most comfortable for maximum of four days on a cruise. However, this trend is gradually increasing to six nights and above with travellers wanting to explore Europe and
Mediterranean regions. While Singapore and Bangkok remain the most favourable destinations, we have seen an increase in Greece and Croatia the top destinations searched on the portal."

"The cruise industry is definitely on a rising graph in India especially with the tourism ministry reducing port taxes and developing these ports for cruise tourism. We should see more than 100 international cruise liners docking in India in the next
two years.The number of Indians taking international holidays every year has increased threefold and it is shifting towards cruise tourism on faster scale," he sums up.

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