February 05, 2018

Heribert Gaksch, Marketing & Business Development (Hospitality), PB Valley Khao Yai Winery, comments on response from the Indian market to his winery in an interview with Irene Susan Eapen.

Indian market “

We have noticed a few Indian tourists coming over to Khao Yai through the great efforts of the Tourism Authority of Thailand (TAT) offices in Mumbai and New Delhi, but the response has been slow. We do have some FIT bookings with mostly small groups of two to six persons only. Presently, beach destinations are attracting Indian travellers; so, we are not expecting a tremendous growth in 2018.”

Wine Tours

The winery offers five daily schedules for wine tours through the vineyard and the winery, followed by a wine tasting session. As an added attraction, it has recently introduced a new flower park over an area of 25,600 sq m which is now open during the high season. Other activities like the recent 3rd Hug Khao Yai Activity that attracted over 1,000 cyclists and our yearly harvest festival on 3 February 2018 will continue. It also has a mini Farmer Markets to enable small farmers from nearby areas to offer their produce.

Wine varieties

Presently, the winery has five main crops of wines namely Shiraz, Tempranillo and Dornfelder under red wine category and Chenin Blanc and Colombard in the white wine category. Other wines such as the Cabernet Sauvignon, Merlot and Durif are still under development.

Tourist demographics “
We have observed that about 40% of our tourists are Thai and about 60% are foreigners. The 60% foreign visitors are mainly from Singapore, Malaysia and Western tourists; some are from Taiwan, Hong Kong and Indonesia. We have also had small groups from Vietnam and Myanmar.”

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