August 18, 2017

Brett Seychell, Founder & Host, Social Cycles, talks about exploring local destinations through sustainable
ways such as the cycling experience in an interview with Irene Susan Eapen.

Social Cycles hosts small group cycle holidays for travellers with a social conscience. It engages with local experts (NGOs) to learn about social issues, challenges and strategies so that people can gain the knowledge to make a positive
difference. India is a very important market for us.

Brett Seychell, its Founder & Host, believes that travel can be greatly enriched by speaking to local experts about local issues and learning from those on the ground.

“This concept takes travel to a whole new level as not only do you get a good understanding of the current day and the past, but you get an insight into what the future looks like by those who are committed to shaping it.”

Countries using this service
The cycle holidays are currently available in Cambodia, Iran, Vietnam, Samoa and Laos. Social Cycles holiday adventures are open to everybody from all over the world.

“It is not yet available as a tour in India, but it is a possibility in the next few years,” Brett added. “I have personally ridden a bicycle from Thiruvananthapuram to Kolkata via Mumbai, Jaipur, Agra and Varanasi. It took almost five months.” Most of its travellers are from Australia so far, but it has also got travellers from Europe and USA at times. The average age is 50 years,
with some riders as old as 75 years and others as young as 23 years.

Cycling tours

“I think cycling is such an incredible way to travel for so many reasons. Slow travel provides a far richer and more rewarding experience with a much greater variety of authentic experiences.”

Marketing and promotional plans

“Social Cycles is a growing business and our focus is not only to share our brand, but our values of responsible travel and interactive educational experiences with local experts. We focus our energy on our product, which already brings great return
business. Other marketing avenues include social media and SEOs.”

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