June 28, 2018

The Department of Tourism, Government of Kerala gets ready to start their five month long promotional campaign in all the potential domestic markets. Kerala tourism is planning to organize 15 B2B meets across the domestic markets so that this initiative can increase the number of domestic travellers visiting the various destinations of Kerala.

Kadakampally Surendran, Minister for Cooperation, Tourism and Devaswoms, Government of Kerala, stated, “With the promotional campaign, the Tourism Department aims to promote the state’s tourism across potential domestic markets. Through domestic B2B meets, we hope showcase the rich cultural heritage of the state across the country.”

Kerala Tourism also plans to promote its tourism potential in Maharashtra through conducting partnership meets in Nagpur (October 3), TTF Mumbai from October 5-7 along with partnership meets in Pune (October 9) and Mumbai (October 12). The first phase of the domestic B2B meets would culminate with IITM Hyderabad (November 23-25), tapping the Telangana market.
Rani George, IAS, Secretary, Tourism & Culture, Government of Kerala stated, “Kerala Tourism has witnessed a remarkable increase in the number of domestic tourist arrivals to the state and targets of increasing domestic tourist arrivals by 50% by year 2021.”

P. Bala Kiran, IAS, Director, Kerala Tourism, said, “Through road shows and travel fairs, we aim to establish new trade connections across the potential markets.”


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