July 06, 2018
 

Chompoonut Suntornpong, Cluster Director of Sales & Marketing, Nilamani Hotels says we noticed a growth of 20% - 35% growth in 2017, and expect to see a similar growth for this year in an interview with Irene Susan Eapen.

Nilamani Hotels comprises of The Camakila Legian, The Tanjung Benoa Beach Resort and The Sakala Resort Bali. The Camakila Legian is located on Legian beach on a 500-metre stretch of golden sand. The hotel offers 117 rooms and suites with a private balcony or terrace. The Sakala Resort Bali is located on the Nusa Dua Peninsula that consists of luxurious pool villas or suites. The Tanjung Benoa Beach Resort Bali offers 185 rooms, including one- and two-bedroom villas with excellent views of gardens and two outdoor swimming pools.The Nilamani Hotels Bali has recently appointed Sunrise Representations as its representative office in India.

Growth

The Nilamani Hotels has witnessed 20% - 35% growth since 2017. It was indicated from the tourist arrival statistics, that there had been 45% growth in the India segment from 2016 to 2017.

Marketing Plans

We are focusing on the digital and social media, as well as offline promotional tools and also work with appointed travel agents. The website promotions are done with social media marketing to target Indian travellers on both Facebook and Instagram. The Email marketing is also used to support promotions and targeting guests on the database.

Segments

We are aiming to reach out to different segments like OTA, Wholesalers, MICE, Wedding and Leisure Groups. Travellers The Indian travellers are typically FIT Leisure and MICE Indian groups. The Indian audience also range from honeymooners to families, and solo business travelers. Stay and spending patterns The Indian travellers on an average stay for 4 to 6 days.

Activities

Some of the activities offered to the guests are free and some other activities are at additional charges. The Sakala Resort Bali offers various types of water sport activities and guests can access the beach club, and the kids club for free.</p>

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