February 05, 2018

Utkala Mohanty, Founder, Holidayen, comments on the latest preferences of Indian travellers.

Many find travel planning a time-consuming process with a lot of time spent on searching multiple sites, itinerary suggestions
and packages and, in the process, delay the final booking. Holidayen enables the traveller to plan and book his travel in a short span of time. Holidayen has had all kinds of tourists ranging from young professionals on a weekend trip to retired vacationers traveling to multiple destinations in a single trip. Young urban couples and families make up the largest chunk of its clients.

Its Founder Utkala Mohanty talks about the company’s promotional plans and new trends to look forward to. “We have been running marketing campaigns on search engines Google and Bing as they allow refined targeting of tourists across various channels. We have also run promotional contests on social media during festivals in the past. We promote cultural trips
that offer travellers a close-up view of the best attractions. Our main destinations are some of the major European cities such as Paris, London, Rome, and Vienna as well as quaint villages like Cinque Terre and Mont Saint-Michel. We also offer personalised trips that highlight various aspects of the destination as historical attractions, food and drink, major landmarks,
art and architecture. We also offer cruises, airport transfers and hop on hop-off tours to enable tourists to get around easily.”

Indian outbound market for 2017

“2017 has been a good year for the outbound tourism industry and we have seen a growth for us with almost 50% in terms of the user base. We expect the industry to sustain the momentum gained so far and have continued growth in 2018.
The number of Indians travelling abroad annually is expected to grow 150% by 2020. Tourists are moving towards adventure travel and unconventional trips involving stays at short-term vacation homes instead of traditional hotels.

“The number of travellers from Tier 2 cities such as Ahmedabad, Chandigarh, and Bhopal has increased significantly over the
past few years and will continue to grow. Traditional destinations such as Thailand and Singapore will continue to attract large numbers of vacation goers. There is also a rising trend of outbound travel to exotic destinations like Bora Bora, Hungary
and Fiji.”

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