August 04, 2017

Prasuk Jain, MD, Chiliard Procons, Ski India, reveals expansion plans of the adventure resort following
the growing number of visitors in an interview with Irene Susan Eapen.

Ski India, Asia’s largest indoor Sci-Fi based Snow Park, opened in DLF Place Mall, Noida in March 2016, with a view to offer a replica of a snowy ski resort with a lot of adventure activities.

Highlighting India's huge potential in the amusement park segment, Prasuk Jain, Ski India's Managing Director, says, "India has a lot of potential but lacks in terms of amusement and adventure parks.

We have different concepts getting executed in various parts of India and the company is working towards achieving the uniqueness in indoor entertainment and amusement industry. We believe that India still has time to boom in the tourism sector.

The major reason is high investments and no easy returns and at the same time, we lack in infrastructure, and so far behind any other international countries. We have noticed better numbers for 2017 as compared to the previous year.”

Indoor parks are an integral part of the global leisure industry. Ski India saw a steady growth in numbers in 2016. During summer, it got good numbers of visitors while winter was affected by demonetization.

Marketing and promotional plans

"We are into a different kind of Family Entertainment Centre (FEC) module and our advertisements vary from other amusement parks.

Although we follow the same pattern of marketing like OOH, radio, theaters, digital, social events and promotions, cross branding, installations, etc., we are planning to promote the property through our character parades, snow dispensers, funny snowman pranks, flash mob, installations related to our theme etc. in the near future."

"Presently, skiing only takes place mostly in northern states of India and even so, the ski resorts are largely confined to the western half of the Himalayas like Auli, Manali and Srinagar. There is a generation which is inclined and admires
such sports and adventures. Some beginners had their first-hand experience with us. Besides giving a feel of Switzerland in India, visitors also explore snowfall, ice skating, sledging and more activities."

Visitor segments

"We have seen travellers not only from the cities we have but also from the neighbouring cities. We also have a few visitors from other states of India and abroad visiting us. We believe that this list will grow with the Delhi-Agra-Jaipur tourism
booming." Ski India has signed up for expanding in Gurgaon as the third location of Snow Park after Mumbai and Noida and will be open to public by first quarter of 2018. It would be the second largest snow park and ski resort in India after Ski
India Noida ."

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