January 09, 2018

Priyanka Jain, Founder, Roaming Clan, notes how social media is driving solo travellers to explore new places in an interview with Irene Susan Eapen

Roaming Clan, one of the latest entrants to the Indian travel apps scene, seeks to break the mental barrier of travelling solo,
by encouraging people to connect with new people and experience destinations together with unfamiliar but like-minded persons. “It is a membership-based community and most of the travellers on our tours are between 20-40 years of age,”
says Priyanka Jain, the Founder of Roaming Clan. Noting the growth in solo and backpack travel in India, Priyanka observes that there is, however, a discomfort among travellers to explore alone. “We have witnessed a tremendous growth in solo travel. Roaming Clan offers a solution by providing a platform to connect with like minded travellers as we publish their travel plans in our weekly newsletters and website.Our Facebook group runs different online meet ups for cities like Delhi, Mumbai, Pune, Bangalore and Hyderabad, to enable travellers to meet and get to know each other.”

With the Indian travel market growing exponentially both domestically and internationally, there has been a drastic change in the preferences of travellers. Priyanka observes a radical change in the behaviour patterns of Indian travellers due to the influence of social media platforms like Facebook, Instagram, etc. “These days, many Indians want to experience new cultures
and traditions. They want to travel to remote destinations, explore the places which are less crowded. We also have experiential trips curated by our experts such as a Banjarastyle tour in Rajasthan where one can stay in Havelis, camp in the
Thar Desert or stay with the locals in a village near Jaisalmer. There is also a trip to Bali where the participants are taken to a remote backpackers island for scuba diving.

“Individuals who do not like to plan their trips all by themselves can join the company’s group trips. Some of the other destinations in our experiential group trips are in Spain, Austria, remote spots in Indonesia and Thailand. We also have trips to
Sikkim and Rajasthan and weekend city trips to Amristsar, Jaipur, Pondicherry and Varanasi.”

Roaming Clan has around 7000 members associated through meetups, Facebook and its website. By the end of this financial year, it plans to reach around 10,000 more travellers. “Our marketing plans are through social media ads, physical meet-ups, email marketing and unique campaigns to create awareness about our concept and products. We have a campaign called ‘#20 before 40’ to encourage people to travel to 20 countries before they turn 40.”

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