November 21, 2017

Srisuda Wanapinyosak, Tourism Authority of Thailand (TAT) Deputy Governor for International Marketing of Asia and the South Pacific, reveals new plans to welcome more Indians in a chit chat with Irene Susan Eapen

Commenting on the growing importance of Indian market to Thailand, Srisuda Wanapinyosak, TAT Deputy Governor for International Marketing of Asia and the South Pacific, said, “We have witnessed a growth of 1.1 million tourists from India from places like Bangalore, Chennai, Hyderabad and North last year and we are expecting 10% increase for 2018.

The revenue expected from this market will be an increase of 14% for this year. As per recent numbers released by the Department of Tourism, Thailand welcomed around 8 lakh Indians this year till July 2017, which has risen by 16% compared to 2016. Women travellers are big spenders; we have seen more women travellers going to Thailand, recording 9% increase in the growth rate when compared to male travellers. With the launch of direct flights from Kochi in 2016, we have seen growth which will continue in the future.

Bangalore contributes to 10% of Indian arrivals to Thailand. People in Bangalore are keen on new experiences like diving, golfing and food tasting.

The focus destinations for 2017-18 are Hua Hin, Cha-AM, Chiang Mai, Chiang Rai, Krabi, Trat, Phuket, Pattaya and Bangkok. “For the first timers, we are promoting Bangkok, Koh Samui, Phuket, Chiang Mai and for frequent travellers, we are promoting Krabi for beach activities. From the north side, we are promoting Chiang Rai and Lampang. The North Eastern part of the country has its own language, food and way of living. We are also promoting Korat and Khon Kaen from the North East part of Thailand.

For 2018, our focus will be on local Thai cuisine and international gastronomy. The TAT is also focusing on the family segment as Thailand is the best place for family celebrations and reunions. It is showcasing segments like night life and incentive.

As for film tourism, we have a very good policy for TV shows or programmes like game show, talk show, and fashion show.

Thailand can also be a destination for Thai boxing, marathons and cycling. Local tours are one of the key products that we will promote.”

We recently organised a two-city roadshow in Kochi and Bangalore in August to showcase unexplored destinations like Hua Hin and Cha-Am.

TAT also introduced special mobile applications like ‘FamilyFun’ and ‘Women’s Journey’.

We have already had three campaigns like weddings, Family Fun Campaign for families, the Women’s Journey Campaign for this year while the next campaign will be for incentives. We are planning to have one or two marketing representatives in other cities.

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