May 02, 2017

Alfredo Gonzalez, Vice President, International Sales & Market Development,VISIT FLORIDA,highlights the various facilities that interest the Indian business traveler in Florida in an interview with Irene Susan Eapen.

Growth in Indian Market

In 2015, 70,000 Indians visited Florida, which was a growth of 25% from 2014. Hence, expressing confident that there will be a substantial growth compared to 2015 as the final numbers for 2016 is yet to come, Alfredo Gonzalez, Vice President, International Sales & Market Development,VISIT FLORIDA,expects more numbers this year.

Promotional plans

VISIT FLORIDA has always focused on the Free Independent Traveler (FIT) and Group Inclusive Tour (GIT), we are also planning to tap MICE and education groups. Florida has some of the best convention facilities in the world that includes the second largest convention centre in United States - the Orange County Convention Center in Orlando, Florida. For student group travel, Kennedy Space Center offers space camps for international students. Additionally, many Indians come to Florida to study at the major universities and their families come to visit, making this a lucrative audience as well.
VISIT FLORIDA organized a number of activities throughout the year like the VISIT FLORIDA sunshine contest, road shows, training's with travel agents, participating in India Brand USA mission along with several other travel trade exhibitions. Last year, we hosted a VISIT FLORIDA MICE event in Mumbai and a VISIT FLORIDA VIP event in Bengaluru.

Trends in the industry

In terms of MICE, corporate travelers are always willing to take up long haul destinations, try new cuisines and experience new destinations in contrast to the trends in the past. The previous travelers would stick only to Indian cuisine and only a couple of them tried and tested destinations. But today, MICE travelers are always on the lookout for new and exciting places. We have also noticed that when Indian MICE travelers come to Florida with their families for a holiday in Florida.
“In 2015, Turkish airlines and Emirates started flying into Miami and Orlando respectively, which is definitely going to benefit our destination.With the Indian Meetings,Incentives,Conferences & Exhibitions(MICE)segment growing fast and major airlines steadily competing with each other, we anticipate increased growth for Florida in 2017,”Alfredo concluded.

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