January 09, 2018

The spending and stay patterns of women travellers have visibly evolved, says Hetal Doshi, Founder, The Wander Girls.

The Wander Girls (TWG) is a platform that curates trips and travel experiences for the discerning woman traveller who wishes to explore a place with a like-minded woman. TWG’s Founder Hetal Doshi highlights special tours for women travellers, trends and growth patterns in the near future. “In the first half of 2016, we saw a good growth and then found it challenging from November 2016 post demonetization. Yet, we are back with an upward trajectory for 2017-2018. With the implementation of
the Goods & Services Tax (GST) this year, we believe it is hard to predict the actual growth especially in standalone luxury hotel booking which a lot of women travellers picked previously for staycations.”

On the relevance of social media today in promoting travel as an experience and not just a product that developed from a story one might have heard or gorgeous pictures, she says, “If your friends or family have been talking about it, then the inclination shoots off the roof. So, we have a simple formula to create the online content through stories and pictures or videos that make people want to travel.”

Client demographics

There is an age to travel, avers Hetal, while noting a significant number of women travellers in the age group of 25 - 35 years in her clientele. For some trips though, the age of the participants varies from 18 to 65 years and some other tours have health and fitness tours as their main focus.

Nowadays, a lot of younger women between 24-28 years opt for budget trips or weekend getaways, whereas women in the 30+ age group have more disposable income and the desire to travel beyond the borders. On international trips, most women
travellers prefer to stay at high-end hotels.

Special tours

TWG offers a variety of weekend getaways, domestic trips and international holidays. This year, it organized weekend getaway trips to Kaas Plateau in Maharashtra, trips to Kerala, Goa, Ladakh and Sikkim and international trips to Bhutan, Sri Lanka and Europe.

“We try to include activities like sightseeing, shopping, trekking/ walking and exploring local cuisine. Besides this, our sister brand Tripcooker that specializes in MICE, senior citizen tours, food trails and tours for High Networth Individuals
(HNIs) who are very selective about their travel experiences.”

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